I know what you’re thinking, “why would buyer’s agents love bad listing photos”? Wouldn’t a buyer’s agent want their client to be able to see great pictures of the home? Of course, you want your buyers to be able to get the best possible information about potential properties. Professional photography and video help consumers save time by thoroughly researching homes before they take the time to view them. So why would that dark picture of the toilet be appealing to the buyer’s agent? Because it tells a story. It announces that the listing agent and seller really don’t care. Long gone are the days when only luxury listings had professional photography and video. Over the last few years, the real estate industry has come to realize the value of professional media in attracting buyers. Good listing agents know that they have to present the property in the best possible light. Even in a seller’s market, buyers expect to see quality photography as evidence of a home which is properly represented. This is just one element in deciding to see a home, but it’s also evidence that the seller cares about their home, and most likely take care of it. Poor photography shot on a cell phone with dark or over-exposed pictures or shots of messy kitchens and bedrooms lets the buyer’s agent know that the listing agent just didn’t care that much. They wanted to get some pictures online and are just hoping for offers. They don’t want to put the time or effort into getting quality offers, they just want an offer. How do we know this? Because studies show that listings with professional photography attract higher, better quality offers. But the agent has to spend a little money up front.
The fact that they don’t value their clients enough to do that leads one to believe that they are not going to represent their sellers to the best of their ability in the negotiations either. They just want to sell the home, get their commission and move on. It also makes one wonder if the seller cares either. Most sellers will check the listing for accuracy and presentation. Terrible pictures should alert caring sellers that they have not hired the right agent. This is a buyer’s agent’s dream situation! Time to write an offer! Photo taken by iPhone Photo taken professionally The way a listing is presented to the public says a lot about the home, the seller and the listing agent. Quality, professional photography and video creates a sense of elegance in even the most humble home. Professional photographers know how to stage a room to show off its best qualities such as great natural light or deep brown hardwood floors. They create a feeling in the viewer which invites the potential buyer to fall in love with the home and want to schedule a visit. Professional listing agents understand that marketing the home is just as important as negotiating a price. Listings with poor quality pictures are just announcing to the buyer, “we just don’t care that much so go ahead and give us a lowball.”
- Posted by joe
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