Ugh…another real estate agent website/flyer/business card/you-name-it: the cookie-cutter format, the stiff-arms folded-headshot, the clipart beach/mountain/city backdrop! Boring!
With all the noise real estate agents make about “being different” from everyone else, why are they still using the same dull images when building a brand?
The real estate market is changing every day. Buyers and sellers are finding a variety of innovative online tools available. Everything from 3-D Virtual home tours to drone shots which uncover the hoarding neighbor next door, clients are demanding more and new ways of buying and selling real estate. It’s time that real estate agents dump their same old headshots and demonstrate that they are on the cutting edge of the industry.
Professional photography and video is not just for the listings themselves. Just as using the highest quality photography/video to highlight the uniqueness of a property, agents can use the same techniques to differentiate themselves from the crowd as well. Potential clients want to see why you’re different….what they get by working with you that they can’t get anywhere else. Show them….prove it.
Working with a professional photographer/videographer/drone/3D provider is the best way to build a cohesive brand image.
Why do real estate agents insist on crossing their arms? This makes you look unapproachable which is the opposite of what you want to convey. A professional photographer knows how to help you stage the right image for your niche. Headshots should be an enhancement to your brand, not conflict with it. If your marketing shows you in cowboy boots on a ranch, then don’t wear a pinstriped suit in your headshot.
Nothing compares to the real thing…that’s you! It can be intimidating to put ourselves on camera, but a professional videographer understands this. They can help you create and refine a video message. By allowing your potential clients to actually see and hear you in person before they hire you, they will already start to feel comfortable with you.
Branded Video Commercials
Taking the personal videos a step further, consider using video in your marketing of your brand as well. Script a tour of your city or personal listing tour of a hot property. Demonstrate your expertise as you offer the viewer a narrated view of your market.
Testimonial videos are a wonderful addition to your website. Studies show that real estate listings which include a video component get almost 4 times as much attention as those without. The viewer also lingers on the listings 3 times longer when there is a video. In a sea of real estate websites, invite your visitors to hear from actual clients why you are unique.
Drone and 3D Tours
Drone photography/video and 3D are the latest innovation when it comes to marketing a property. Real estate agents at the leading edge of the market are using these tools to showcase their listings and it offers the viewer a new, interesting reason to linger on their site. When building your brand, you want to demonstrate that you are ahead of the curve. A drone tour of the local area or 3D tour of your latest listing can provide an intriguing option for visitors to your site.
Branding yourself is critical in this competitive market. Talking about how innovative and creative you are as compared to the other agents is one thing, but demonstrating that you use these techniques yourself is better. No one is suggesting that you wear clown costumes to stand out from the crowd, but you can use professional photography/video/drone/3D in your branding to differentiate yourself and show your current and potential clients that you are unique, committed and professional.
- Posted by joe
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