I’m not talking about putting real estate flyers at the hostess stand, but that new restaurant can be just as effective in helping you sell your home. People don’t buy houses, they buy lifestyle. Regardless of how beautiful the home is, if its placed in the middle of a blighted community or desert island, chances are it will never sell for its fair market value. With this in mind, it’s understandable that buyers are also going to consider the community when choosing a new home, yet few homes have professional photography or video which showcases the neighborhood and amenities. While the idea of selling a lifestyle in real estate is generally accepted, it’s rarely reflected in the marketing materials of the home. Professional photography and video is no longer just for luxury homes, listings in all price ranges now need to hire a professional to properly showcase the home.
Home buyers now start their searches online and use the media to determine which homes they want to visit in person, your home has to stand out. The way to differentiate yourself and really stand out to buyers amongst the others is the amenities and community your home offers. There are many ways to illustrate this in your pictures and video, for instance you can include: * Ocean, lakes, parks and other local points of interest * Famous landmarks, museums, theater, arts * Local festivals and farmer’s markets * Shopping and dining districts and specialty stores * Recreation, bike or walking trails, fitness centers, tennis/sports courts and facilities * Schools Demonstrate with the photography and video the lifestyle the potential buyer can expect by buying your home. Online listings with interesting pictures and video tours have viewings which last significantly longer than the average listing. You want the buyer to linger on your listing and begin to imagine what it would be like to live there. These are the buyers who schedule a visit and write offers. When sellers are flooding into the market to take advantage of higher home values, you have to stand out in the crowd. Professional photography and video is an important way to do just that. Going beyond the picture of your chef’s kitchen or built-in BBQ and showcasing the great community you live in, will add value and interest to your listing and bring more buyers by to see your home.
- Posted by joe
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