If you are planning to list your home for sale, you probably already know that you need to prepare your home for the market. This is called staging! The point is to create the most attractive, welcoming version of your home to entice buyers into the home and encourage offers. Your listing needs staging also! Professional photography is the best way to attract those buyers. Today’s buyers also expect to find video home/area tours and when possible, drone shots. Most buyers now start their home search online. Over 90% in 2015 used resources on the Internet to research properties that meet their needs. The photographs displayed in your listing are your first opportunity to showcase your home to potential buyers. Studies show that using professional photography is instrumental in selling the home as quickly as possible and for the highest sales price. Online listings with professional receive significantly more views than those without. Buyers tend to linger on the site longer as well. Video options and drone shots increase this attention even more. Professional photographers do far more than snap pictures with the right lens. They understand how to create the right emotional response in the viewers. They have experience working with listings and homes and normally they specialize in real estate. A professional real estate photographer is an artist. As they move through your home, they know what shots will showcase your home to its best advantage. This is not a picture of the kid’s bathroom toilet. They will consider which room or area is the best feature of your home, and concentrate on creating and emotional response. If your home boasts a beautiful backyard or exceptional view, you can expect the photography to feature these elements. If possible they will include these features in other pictures, such as emphasizing a great view from the kitchen window.
You already know that homes must be staged to some degree for sale. Buyers must be able to envision themselves living in your home. If you have hired a professional stager, your photographer will work with them to arrange each room for a beautiful photo. Some will have their own props available or they could remove small pieces of furniture and personal belongings to depersonalize the pictures. Small adjustments can make a large difference in the final product. Utilizing the latest technology for the video tours invites the viewer to linger on the listing and creates interest. Photography is about lighting and angles. A good photographer can bring out the best in your home by using these techniques in their shots. Professional pictures can play with light and position to allow your home to appear spacious and bright. Once the raw photographs are completed, the professional photographer will use the latest in editing tools to enhance the pictures. The pictures will be adjusted and cropped. The photographer will adjust the exposure and colors so that each picture represents the best your home has to offer. Overhead and neighborhood drone shots can be particularly dramatic. Professional photography is no longer reserved for luxury property listings. More and more agents are seeing the value of beautiful pictures. Make sure your home stands out among the sea of listings as potential buyers sort through properties online. Professional photography will help you sell your home faster and for a higher sales price than those without. Present your home in the best possible light to attract those buyers and encourage them to visit and write you an offer.
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